US’ Pantone introduces Viva Magenta as colour of the year 2023

Pantone has introduced Pantone 18-1750 Viva Magenta as the colour of the Year 2023. A nuanced crimson red tone that presents a balance between warm and cool, Viva Magenta is a hybrid colour, one that comfortably straddles the physical and virtual. Exuding dynamism, it is a transformative red tone capable of driving design to create a more positive future.

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